Fellow District Manager,

Are you having the recruiting success you have always hoped for?

As you may have heard, over the past few years we have had our struggles in the Houston market. Limited to no-writing of homeowners insurance, competitive pressures and a cap on recruiting has made it difficult for us to say the least. And if you know me, you know that I am a huge believer that recruiting successful new, quality agents is the life blood of our operation.

Unfortunately, last year I was only permitted to career 3 new agents and this year I am limited to 4. During this “free” time, I’ve spent numerous hours putting together a book that will help me and the 500 or so of you recruit a higher quality candidate. This book, titled So You Want to Be an Insurance Agent, was written to help you do just that!

In this book, your candidate will read how:

1. Owning their own business can help them live the American Dream,
2. An insurance agency is an excellent business opportunity,
3. Captive is better than Independent,
4. Farmers has the BEST contract on the market, and
5. If they chose this career, I give them a step-by step approach on how to do it right!

In addition to the book, I have a training program for your existing agents and a recruiting presentation that will help you bring on new recruits. Please visit my website for details.

Here’s How it Works

 If you really like the candidate, after your first interview, give them a copy of the book. Tell them to read the book. It will give them the good and bad about owning their own agency. The book will either excite them, or it will make them very concerned. My experience has shown that your candidate will come back more excited than ever before!

Tell them that during the second interview you are going to ask them how, if you offered them this position, would they get their business started. In addition, you are going to ask them what their business is going to look like once it’s completed. Believe me when I say this, your candidates will be more enlightened and excited than ever before.

A very good friend of mine in Colorado was hesitant about handing the book out early in the recruiting process. None-the-less, he was trying to recruit an extremely talented individual to no avail. Seeing that his candidate was not making a commitment, he gave him a copy of the book. My dm friend contacted me one late Friday afternoon and said, “Jeff, I had to call you and tell you thanks. You’re book is the best investment I’ve made this year!” He went on to tell me the story and informed me the candidate was pumped up and coming in that Monday to complete a pending packet!

Order Your Copy Today!

In addition to the agent book, I have also written a book that is specific to the Farmers District Manager opportunity. The book is titled, Recruit, Recruit, Recruit! Achieving Success One Agent at a Time. Both books are available on my website link below.

If you are not totally satisfied with either book, simply return it for a full refund. As always, please feel free to call me with any questions. I look forward to helping you recruit your way to the top!

Jeff Hastings
2005 District Manager of the Year