Newsletters Are a Fun Way to Keep In Touch With Customers and Prospects

[fname], Newsletters have become one of the most popular ways for companies to keep in touch with their customers. A well-written, interesting newsletter can establish expertise and credibility, inform and educate, as well as increase sales and influence positive word-of-mouth referrals.

Here are some tried and true newsletter do’s and don’ts:

People Like:

• Interesting subjects
• Short articles
• Good visuals
• Easy-to-skim designs
• Bulleted lists
• Content telling how to make money, save time
• Clear organization
• Calendars
• Offers, benefits

People Don't Like:

• Intimidating pages
• Disorganized information
• Long, continuing articles
• Overly frequent mailings
• Irrelevant content
• Impersonal tone
• Receiving multiple copies
• Chaotic page design
• Too many pages

If you’re looking for unique ideas or expert advice on how to create a newsletter, or simply spice up your current newsletter, stop by our print shop. Or checkout our How to Articles on the Tips & Tricks page in the Resources and Support section of our website.